Account Based Marketing Manager (ABM)

 Jobomas DE
 Deutschland, Berlin, Berlin
 vor 4 Tage, 3 Stunden
Description Gtmhub is seeking an incredible Account Based Marketing (ABM) Manager with a minimum of +3 years B2B experience building, managing, and optimizing ABM programs and campaigns targeting enterprise businesses to join the team. This is a remote position - you can join our team from anywhere in the world with a reliable internet connection. About Gtmhub We believe that everyone deserves to work in an environment where there is consistent alignment between mission and activity; where transparency breeds trust; where accountability reigns; and where focus results in positive outcomes. That's why we have built the world’s best business orchestration platform, powered by the proven OKR methodology, so our clients (and we!) can achieve the missions that matter. We are honored to support over 500,000 users across 75 countries and 1,000+ organizations including Red Hat, Adobe, Societe Generale, and TomTom. We've raised over $160 million in funding, including our most recent Series C led by Index Ventures. The Role As our ABM Manager, you will manage all of our ABM operations and design, build, manage and relentlessly test our ABM campaigns to find the best ways to deliver highly qualified leads to our enterprise business sales teams. The ideal candidate is an account based marketing pro, and a paid traffic expert who is highly analytical. You are highly collaborative and have a strong track record of planning, building, and managing large-scale global ABM campaigns. The Details As an Account Based Marketing Manager (ABM), you will: Manage all of our account based marketing functions; partnering with sales, marketing and sales ops to drive target account selection and leading all ABM motions for driving demand from selected target accounts Establishing and managing 1 to 1, 1 to few, and 1 to many ABM campaigns Perform as an integrated-campaign strategist for end-to-end execution of data-driven campaigns, including defining the audiences to be targeted, developing campaign strategy, building digital ad campaigns, and optimizing campaigns for maximum ROI Lead execution for a comprehensive set of paid traffic tactics across display/programmatic, paid social, content syndication, and other channels of distribution Manage all ABM paid social and display channels, to optimize performance, determine budget allocation, and own outcomes from all strategies and tactics deployed Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of all ABM promotional. channels Use of process for testing to prove hypotheses and recommend performance optimizations Relentlessly experiment with different targeting, messaging, ad images, and copy to strike the balance between scale and cost-efficiency Troubleshoot and identify technical issues to help ensure we operate effective paid traffic campaigns Monitor performance reports for channel-level pacing of budgets and targets Being a student of your role, in tune with up-to-date knowledge for effectively leveraging the technology and tools you will be using Strategize with marketing teams to develop and refine relevant campaign copy and assets Cooperate with marketing managers and the greater marketing team to generate and optimize paid traffic campaigns Work closely with our Head of Performance Marketing and all marketing and sale team members to drive demand generation objectives What We're Looking For To be successful in this role at Gtmhub, you'll need to have: +3 years’ years’ B2B experience managing account based marketing functions A data-driven mindset where numbers > instinct +1 years experience marketing to enterprise senior-level buyers (ideal) +1 year experience marketing/positioning a SaaS solution (ideal) +1 year experience supporting sales and field marketing in a marketing role (ideral) Extensive knowledge of 6Sense and/or other ABM solutions Demonstrated competence and working knowledge of LinkedIn Campaign Manager, Facebook Ads/Business Manager, and programmatic ad platforms/DSPs Deep expertise in social media platform algorithms, bidding strategies, and objectives Experience working with substantial monthly ad spend budgets and targets Experience working with 1st and 3rd party data for ad targeting Experience working with CRM, marketing automation, and various MarTech solutions You know how to use data to make strategic decisions and when to proactively seek out insights to improve marketing outcomes Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings You are inquisitive by nature Demonstrated ability to partner effectively across the organization Must have a positive attitude and willingness to roll up their sleeves and get things done A desire to win and contribute to part of a winning team A willingness to consistently learn and improve A commitment to our values Compensation And Benefits What's in it for you: Competitive base salary (75K EUR - 85K EUR) Quarterly bonus opportunities (up to 25%) Generous paid time off, generous company holidays + sick leave Employer-covered supplementary medical insurance (varies by location) Access to 5,000+ Udemy courses for ongoing learning and development Flexible hours and a remote-friendly environment Stock option opportunities Mac or PC of your choice and the essential equipment you need to work remote Meaningful and challenging work in a global scaleup and category leader Uniquely transparent and casual environment The opportunity to work with smart, driven, and caring colleagues The ability to grow your talents and career! Sound like a good fit? We'd love to see your application. Gtmhub is a global company with employees and clients from all over the world. We celebrate radical collaboration and creativity. We believe that genuinely inspired people bring about the most impact toward positive change. As a remote-friendly employer, we respect and value your individual autonomy, lifestyle, unique perspective, background, time zone, and experiences, because we know that these things enrich our culture and help actively create a place we feel safe in. Gtmhub works to get 1% better every day so we can all feel proud to be here. As a rapidly growing enterprise and international community, we are committed to equal employment and do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy, disability, or any other basis protected under applicable law.

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